ISSUE 390: THE HIGH-TECH OFFICE--Alan
Zisman
Adobe puts a twist on new PageMaker version
in bid to win back desktop publishing market Apr 15
1997
Ten years or so ago, a particular combination
of hardware and software saved the Macintosh (shades of 1997!)
and created an industry.
The hardware was the Macintosh computer and the Apple
LaserWriter laser printer, and the software was Aldus (now Adobe)
PageMaker. Together, they made desktop publishing possible, creating a
business use for those cute little monochrome Macs. Here was something
of obvious practical use, that couldn't be easily done on the standard
office computers -- DOS machines running Word Perfect and Lotus 1-2-3.
A couple of years later, Aldus tried to do it again,
releasing PageMaker for the then-new Windows environment. While it
became a popular desktop publishing program for those machines,
Macintosh computers have remained the machines of choice for graphics,
design and page layout.
But somewhere along the line, PageMaker seemed to lose
its way. Professional, mostly Mac-based, page layout users switched
allegiance to QuarkXPress, while nonprofessional users, looking for
software that was easier to use, tended to purchase products like
Microsoft Publisher if they were Windows users, or Aldus Home Publisher
if they favoured Macs.
Quark offered features that weren't available
in PageMaker, such as multiple master pages, precise placement and
rotation of text and graphics, and frames that offered the ability to
build a design around empty rectangles, later filling them with the
actual text and graphics.
The last couple of releases of PageMaker have added
features, to catch up with Quark. Graphics and text can now be rotated
to any angle, not just 90 degrees. And like Quark, there's an optional
on-screen control palette, for easy access to the most often used
commands. But while PageMaker kept the biggest chunk of the Windows
market, Quark has remained the program that defined the product
category.
With its new version 6.5, now out for both the Mac and
Windows, PageMaker is fully back in the fight. It has (finally) added
support for frames. Users can now create frames in rectangular,
elliptical, or polygon shapes. This feature even outdoes Quark, as
frames can hold either text or graphics, so designers can concentrate
on their design without needing to know what's going to appear in the
final product. Designers who are used to working with PageMaker's
traditional, more free-flowing options will be happy to know they don't
have to use frames, as the new version also
supports the text-boxes with "window shades," as in earlier
incarnations.
As well, like some high-end graphics products, the new
version supports layers. That means you can add text and graphics to a
layer that can be shown or hidden depending on the purpose of the
document. This becomes especially useful as PageMaker now can export
pages in Web-oriented HTML format. The same basic document can be
produced for print or Web usage, with Web-specific elements like
navigation buttons appearing on a separate layer. (You can't do that
with Quark!)
You can also export your designs in Adobe Acrobat
electronic publication format. This makes it possible to create fully
graphic catalogues or other publications that can be distributed across
a network, or on disk or CD, and easily readable with the free Acrobat
Reader software by Mac, Windows and even Unix computer users.
Since the product is now owned by Adobe, it's been
made more compatible with that company's PhotoShop software. The
interface is fairly consistent between the two products, with common
keyboard shortcuts, palettes, and more. The result is a program that's
easier to use than ever, especially for artists familiar with
industry-standard PhotoShop.
Colour-handling has also been improved, with support
for Kodak's Precision Color Management System making it more compatible
with graphics applications. Publications aimed at the Internet can now
be easily set to use colours optimized for Web browsing.
With a few exceptions -- when will they make it easy
to create and edit those large first letters in a paragraph known as
drop caps? -- PageMaker has finally equalled QuarkXPress, and with this
version, it's offering more flexible frames, and layer and colour
management features that are unavailable in its competitor. The Acrobat
and HTML support make it a good choice for users who need to create
publications that will appear both in print and electronically.
Despite all these positives, I don't envy Adobe's job
marketing this one. PageMaker gets some recognition as the product that
started the desktop publishing revolution, but it no longer has control
of that market. Even with the better product, it will be difficult to
dislodge Quark's hold on the mind-share of professional page designers,
while PageMaker lacks the automation and goodies (tons of fonts and
clipart) needed to appeal to the mass market of casual users.*
|