Back
from the Net:
listen to the tale of one who has seen the future, and isn't so sure
by Alan Zisman (c) 1995 First published
in Business in
Vancouver , Issue #290 May 16, 1995 High Tech
Office
column
If you've
been reading
this column for the past month or two, you may have noticed that I'm
somewhat ambivalent about technology. Businesses have spent billions
of dollars on computers, networks, telecommunications and the like
over the past decade, but haven't always been able to show clear
productivity
gains.
I've
received mixed
feedback. Some readers, mostly those still running WordPerfect on
an amber-screened 286, have felt pleased to have someone they thought
was "on their side." On the other hand, another reader felt I had
missed the point--that the Internet, for example, was going to have a
bigger impact on business than anything since the fax machine.
Then you
have Clifford
Stoll, who makes me look like an ever-optimistic futurist. You
may have heard of him. A few years ago, his book, The Cuckoo's
Egg, was a best-seller, a true mystery story of how Cliff, a
grad-student
astronomer at UCal-Berkeley turned computer-network manager, discovered
that his accounts were out by $0.75. Tracking down the discrepancy
led him to a mysterious hacker who was logging onto Stoll's network
and using it to wander through the predecessor to the Internet, aiming
for U.S. military computers. Eventually, the trail led to Germany
and contacts with the FBI and CIA. German hackers were trading their
findings to KGB contacts for cash and cocaine. A death under
unexplained
circumstances, an arrest, conviction, and jail sentence resulted from
Stoll's sleuthing.
Since
then, Stoll has
continued his multiple careers, sometime astronomer, sometime computer
networker, sometime consultant on hacking and network security. Now
he's written a second book, Silicon Snake Oil (Doubleday, 1995,
$29.95), subtitled "Second Thoughts on the Information Highway." He
describes the experience of taking a laptop on holiday--sitting alone
in a darkened room, responding to his e-mail while his friends are
calling for him. At that moment, after two decades on the Net, he
begins to question whether computers and networks really have enhanced
the quality of our lives.
His book
is chatty,
anecdotal--perhaps too much so for some tastes--but it raises serious
questions, ones that are often too quickly brushed aside. Take e-mail,
for instance. While I've tended to wonder whether the Internet is
really full of short-term profit potential for most businesses, I've
assumed that e-mail is a clear winner. Stoll raises a number of
objections.
First, he points out that it isn't particularly reliable. As an
experiment,
he had his brother mail 100 postcards from Buffalo, N.Y., to
California.
It took an average of three days or so for the cards to arrive, and
they all turned up. At the same time, Stoll tracked a large number
of e-mail messages sent from various places. They arrived much faster,
but five per cent were lost.
He's not
the first to
point out that e-mail isn't particularly private--as with cell phone
conversations, we assume that our privacy is protected by law, when
in fact it's protected by neither law nor technology. (Yes, I know
about public-key encryption, but that's simply too cumbersome for
most users' communications.)
As well,
he suggests
that the transient nature of the medium itself tends to result in
some bad habits--sloppy spelling and grammar, for instance. It's too
easy to dash something off and send it without taking the trouble
to proofread. The same tendencies result in e-mail that is often poorly
thought-out, and in flames. (Flames, for those who've managed to avoid
them, are angry, insulting messages--often the result of some perceived
slight, trivial error, or misstep in the twisted etiquette of
cyberspace.)
Stoll
suggests that
electronic correspondence, lacking the cues of more embodied
conversation
and the time investment a real paper letter requires, tends to
degenerate
too easily. Like other aspects of computerization, Stoll might add,
e-mail is quick and cheap, but unreliable, and ultimately, a cheapened
experience compared to what it replaces: actual communication between
people.
Stoll
doesn't stop with
e-mail, however. The fabled Information Highway, he suggests, may
be rich in information (poorly organized though it might be), but
desperately poor in knowledge or wisdom. Students or business-people
can use computer networks to find lots of facts, but much less
analysis.
Even the facts, he points out, may be less than one would want. The
Internet Gopher tool, for example, does let you browse the electronic
catalogues of university libraries around the world, or even those
of national institutions like the U.S. Library of Congress. (That's
assuming that the network is working up to speed, of course, and that
you're not the one user too many who gets locked out of the system.)
But that only lets you search the catalogues: you can't actually take
out the book, and you can't browse the stacks. If you know what you're
looking for, you may be able to track it down, but your chances of
finding something by the serendipity of wandering by bookshelves
disappears.
More on this next week