By Alan Zisman (c)
2000. First published
in Toronto Computes,
An Apple story
of Apple Computer is the stuff of legend. It's the archetypal
named Steve, a garage, and a big idea that quickly grew to become
good saga, that wasn't the end of the story.
was corrupted, leading to decline, a
and finally, a resurrection. Pretty
reality was more complex. Yes, there were
named Steve. But there were also others
or near the beginning, without whom Apple
never have become a success.
blurb about Owen Linzmayer's Apple Confidential, claims it
the myths and half-truths surrounding Apple.
lives up to this promise, offering respect for Apple's real
cutting through the hype.
highly readable fashion, Linzmayer shows both the genius of the
and the many opportunities they missed: The Apple III, the
the on-again/off-again clone policies, Newton, the search for
hundreds of photos, the book also includes timelines at the
loads of delicious quotations, and enough Apple trivia to
most Mac-addicted amongst us.
about Apple's code names, or view the signatures of the orignal
inside the cases of the first-generation Macs.
Commercial That Almost Never Aired" tells the inside story
ad promoting the not-yet-released Macintosh, directed by Blade
Scott, with a 1984-like theme. It was shown during the
alongside an ad premiering IBM's lamentable PC-Jr.
isn't over. Apple Confidential takes the tale up to January
point the company, back in the hands of an older and perhaps
is once again profitable. Linzmayer's conclusion: "... if the
you can be sure that Apple's future will be anything but dull."
an interest in Apple, Macintoshes, or the history of personal
find Apple Confidential anything but dull.